Instagram Statistics – Interesting Facts and Figures 2024

Looking for some Instagram statistics? We all love this stuff and I thought I’d put together a little compilation of some fun and interesting facts and figures about Instagram.

On this website I cover a lot of information about spy apps, monitoring your kids’ online use, and security on the web.

I hope you’ll take a moment to have a look around – I hope you’ll find out something new!

On the subject of Instagram did you know it can be hacked and others can gain access to all of your messages, photos, and videos shared on your Instagram account? See my article – How to Hack Instagram – it has all the information you need.

So what about these stats?

Instagram is a social networking app that allows users to share photos and videos. You can follow and be followed by users, you can also tag friends, like posts, and comment. It is also widely used as a messaging app.

instagram statistics image

Monthly Active Users on Instagram

In June 2018 Instagram passed the 1 billion active monthly user’s milestone. With more than 500 million users on the platform on a daily basis. It is one of the most popular social networking apps with Facebook ( 2 billion monthly active users) and YouTube (1.9 billion active daily users) coming in ahead of it.

Who uses Instagram

By far the largest demographic for Instagram users is the 13-17 year olds with a staggering 72% of teenagers in this bracket using the platform. But 64% of 18-29 year olds are also using it. 40% of 30-49 year olds, 21% of 50-64 year olds, and 10% of 65+.

These figures tell us how popular this social networking site is and why so many businesses are using it as a marketing tool.

Advertising Revenue

Facebook bought Instagram in 2012 for $1 billion when it only had 30 million users, it was a wise investment. In 2018 alone it reportedly brought in between $8-9 billion.

Ad revenue from Instagram is expected to bring in 25% (2019) of Facebook’s ad revenue and will grow to 30% by the end of 2020.

Business Users and Instagram

Eight out of every ten or 80% of users follow a business. This means if your brand has an Instagram presence your audience is more likely to follow you and user engagement will increase.

In fact, 200 million users visit a business profile on a daily basis

Most Liked Photo on Instagram? instagram egg

Unbelievably a photo of an egg became the most liked photo with 53 million likes! It all started as a joke to try and beat the record set when Kylie Jenner announced the birth of her daughter (18 million likes) and it only took ten days!

Did you know there is a way to see someone else’s activity on Instagram? See my article, I think you’ll find it interesting!

I also expose the fake Instagram profile viewers you will see mentioned online – worth a read.

Instagram Photo Uploads

As people, brands and businesses use Instagram daily it is not surprising that 100 million photos and videos are shared every day.

Average Time Spent on Instagram

On average users spend 53 minutes every day on Instagram. They use this time to scroll through photos, watch stories, follow new people and businesses, and send messages.

Likes – Instagram Facts and Figures

Instagram gets 4.2 billion, yes billion likes per day. That is a lot of double tapping, required to register a like.

People with the most followers on Instagram :

  1. Selena Gomez: 138 million followers
  2. Cristiano Ronaldo: 128 million followers
  3. Ariana Grande: 121 million followers
  4. Beyoncé: 115 million followers
  5. Kim Kardashian: 112 million followers
  6. Taylor Swift: 109 million followers
  7. Kylie Jenner: 109 million followers
  8. Dwayne “The Rock” Johnson: 108 million followers
  9. Justin Bieber: 100 million followers
  10. Neymar Jr: 94 million followers

How we interact and socialize has changed beyond all recognition in the last decade or so and will continue to change and develop. Instagram is an app that will continue to be used as a way of interacting for many years to come. Not only that, with META revenues forecast to grow faster (12.19% per year) than the US market average (8.37%) people are now buying shares of Instagram through META.

Hope you liked our round-up of Instagram statistics!

Looking for some Snapchat Statistics ? – have a look here for some fun stats. provides a leading resource to help parents keep their children safe on the internet. We cover everything from using spy apps to internet security – have a good look around!

Author - Susan Kennedy

Hi there - I'm Susan Kennedy, a regular mom who has used spy apps for years now. I was fed up with spammy reviews and poor information so I started this website. I also teach you how to improve your online security and stop unwanted spy apps. Reliable information from a real person!

Susan Kennedy author